In a world where the home is our sanctuary, the way we maintain and improve it should be as seamless as possible. Workdone—an app designed to connect homeowners with skilled professionals—began its journey with a vision of making home improvement accessible and efficient for everyone. But as with any pioneering effort, the first iteration of Workdone faced its challenges. From a cumbersome business model to a user interface that didn’t quite hit the mark, it became clear that a transformative rebrand was not just an option—it was a necessity.

Embracing change: the catalyst behind Workdone’s rebrand

Workdone’s rebrand was driven by a fundamental realization: the way people interact with home improvement services needed to evolve. The original app, though innovative, had room for improvement. Clients were required to pay a fee to post tasks, and the flow of payments was managed by Workdone itself, leading to unnecessary complexities and delays. These challenges presented a unique opportunity—a chance to completely reimagine how the platform could serve its users better.

The new Workdone isn’t just a facelift; it’s a rethinking of the entire user experience. At its core, the rebrand is about making Workdone as intuitive and user-centric as possible, ensuring that every interaction on the platform feels natural and effortless.

A new narrative: simplifying the home improvement journey

At the heart of Workdone’s rebranding is a renewed commitment to simplicity. The first major shift was the elimination of the fee for posting tasks, allowing clients to connect with pros without any financial barrier. This change reflects Workdone’s mission to make home improvement services more accessible and straightforward for everyone, whether you’re a homeowner looking to renovate your kitchen or a renter needing a quick fix.

For professionals, the introduction of a credit system revolutionizes the way they engage with potential clients. Each month, pros are awarded 30 credits to bid on tasks, with the option to upgrade to a Workdone Pro membership. This membership offers not just more credits but also enhanced features—such as priority ranking in search results, access to valuable insights, and a verified badge that builds trust with clients.

The direct payment model introduced in the new Workdone app streamlines transactions, allowing pros to receive payments directly from clients, fostering a sense of trust and transparency that was previously missing.

A whole new UI powered by a cohesive design system

To bring this new vision to life, Workdone partnered with GabeDesign, a design agency specialized in designing and building cohesive brand identities and digital platforms. They were set out to create a design system that would resonate with Workdone’s diverse user base and reflect its bold new direction.

The result is a clean, modern visual identity that communicates efficiency, trust, and innovation. The new logo is a testament to this, featuring sleek, interconnected shapes that symbolize the connection between homeowners and pros—a core tenet of Workdone’s mission.

The updated user interface is where the rebrand truly shines. The new design prioritizes usability, with a streamlined layout that guides users through the app effortlessly. Whether posting a task or managing offers, every touchpoint has been refined to ensure a smooth, intuitive experience.

Crafting the brand story: a vision of trust and empowerment

The rebranding of Workdone is more than just an aesthetic overhaul; it’s the creation of a compelling brand narrative that positions the app as the ultimate solution for home improvement tasks. At its core, the story of Workdone is one of empowerment—empowering clients to take control of their home improvement projects and empowering pros to showcase their skills and grow their businesses.

This narrative is woven into every aspect of the app, from the enhanced calendar and scheduling features that help pros manage their workloads more effectively, to the transparent bidding system that gives clients the confidence to choose the right professional for their needs.

Discover the new Workdone

With its fresh design, improved user experience, and simplified business model, Workdone is more than just an app—it’s a trusted partner in every home improvement project. Whether you're a homeowner looking to renovate or a pro ready to showcase your skills, Workdone is here to make the process seamless and efficient.